Web Analytics & Reporting
Course Content
Tracking
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Class 1: Web Analytics & Reporting | Complete Beginner’s Guide 2025 – Analytical Learner
01:36:17 -
Class 2: Google Tag Manager (GTM) Basics Tutorial | Tags, Triggers, Variables & DataLayer Explained
01:44:56 -
Class 3: Mastering Google Analytics 4 (GA4) Fundamentals
01:16:31 -
Class 4: GA4 for E-Commerce Tracking | Setup View Item, Add to Cart, Checkout & Purchase Events
00:00 -
Class 5: Lead Form Tracking, HubSpot Tracking, Phone Call Tracking & Cross-Domain Tracking
01:49:01 -
Class 5 (Bonous Part 1): Site Search Tracking | Email, Button, Phone Click & Sign Up Tracking
28:01 -
Class 5 (Bonous Part 2): Form Tracking Tutorial | Contact Form 7 & WPForms Tracking with GTM & GA4
16:55 -
Class 6: Advanced Form Tracking with GTM | WPForms, Contact Form 7 & Sign-Up Events
01:37:12 -
Class 7: iFrame Tracking, AJAX Method & LocalStorage | Advanced Web Analytics
01:50:27 -
Class 8: Hotjar, Microsoft Clarity & Calendly Meet Tracking | Web Analytics Insights
01:07:21 -
Class 9: Understand Meta Pixel | Create Facebook Pixel | Web Analytics & Conversion Tracking
01:02:39 -
Class 10: Facebook Event Tracking | ViewContent, AddToCart, Checkout & Purchase Events
01:54:14 -
Class 11: Custom Facebook Event Tracking | Advanced Conversion Tracking
01:54:50 -
Class 12: Understanding Cookies | 1st Party & 3rd Party Tracking Explained
01:26:40 -
Class 13: Understanding Servers & Cookies | Web Analytics Fundamentals
56:35 -
Class 14: Server & 1st Party Cookie Tracking | Advanced Web Analytics
01:00:58 -
Class 15: Facebook Conversion API | Server-Side Tracking for Ads
01:42:27 -
Class 16: Lead & Custom Event Tracking | Conversion Measurement
01:06:34 -
Class 17: Modify Variables & Calculate Total Quantity | GA4 & GTM Tracking
01:03:04 -
Class 18: GA4 Server-Side Tracking & Exclude Parameters for Facebook CAPI
01:51:33 -
Class 19: Google Ads Checkout & Purchase Tracking | Conversion Measurement
01:12:00 -
Class 20: Google Ads Conversion Tracking & Remarketing Tag Setup
01:48:15 -
Class 21: Google Ads Server-Side Conversion Tracking | Advanced Setup
01:01:46 -
Class 22: Shopify Data Layer Enable GA4 & Facebook Pixel Tracking
01:41:44 -
Class 23: GA4 Event Tracking for Shopify
01:28:34 -
Class 24: Shopify Facebook Conversion API & GA4 Server Side Tracking via GTM
01:48:52 -
Class 25 (Part 1): Cookie Consent Mode V2 | GDPR & Analytics Compliance
01:15:00 -
Class 25 (Part 2): Cookie Consent Mode V2 | GA4 & Privacy Compliance
01:11:29 -
Class 26: Google Ads Offline & Facebook Ads Offline Conversion Tracking with CRM
01:08:59 -
Class 27: Custom JavaScript for Marketers | Advanced Tracking & Automation
01:09:00 -
Class 28: Custom Data Layer Setup | View Item and Add To Cart
01:48:16 -
Class 29: Custom Data Layer Setup | Begin Checkout and Purchase
01:20:51 -
Class 30: TikTok Browser & Server-Side Tracking | Conversion Measurement
01:30:46 -
Class 31: Pinterest Pixel Tracking | Conversion & Event Measurement
01:23:23 -
Class 32: Pinterest Server-Side Tracking | Advanced Conversion Measurement
27:02 -
Class 33: Snapchat Pixel Tracking via GTM | Conversion & Event Measurement
01:16:29 -
Class 34: Snapchat Server-Side Tracking | Advanced Conversion Measurement
01:01:23 -
Class 35: Microsoft Ads Conversion Tracking (Browser & Server Side Tracking)
01:15:13 -
Class 36: LinkedIn Conversion Tracking | Ads & Event Measurement
50:25 -
Class 37: LinkedIn Server-Side Tracking | Advanced Conversion Measurement
27:41 -
Class 38: Twitter Pixel & Conversion API | Server-Side Tracking
01:24:19
Marketplace and Client outreach
Reporting
Support Class
Bonus Class
Assets
Student Ratings & Reviews
This course is super practical and easy to follow. It covers everything from basics to advanced Web Analytics using tools like GTM, GA4, Facebook Pixel, CAPI, and Looker Studio. It even includes LinkedIn, TikTok, Twitter, Pinterest, and Form Tracking.
Sumon Mahmud Vai explains each topic clearly with real examples, making it simple and useful for real projects.
Perfect for anyone who wants to start or grow a career in Web Analytics.
Sumon Mahmud Vai explains each topic clearly with real examples, making it simple and useful for real projects.
Perfect for anyone who wants to start or grow a career in Web Analytics.
This course is an absolute for anyone looking to master Web Analytics, whether you’re a complete beginner or already have experience in the field. The instructor Sumon Mahmud's teaching style is simple, clear, and engaging, making even complex concepts easy to understand. Every topic is explained easily. The pace is perfect, and the content feels practical rather than theoretical. If you’ve ever felt overwhelmed by analytics tools like GTM, GA4, and Looker Studio, this course will completely change that. Highly recommended for anyone who wants to make a career in this field.
This course is exceptionally well-structured, covering everything from the Basic to advanced concepts of Web Analytics and Reporting. It offers a complete understanding of tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), Facebook Pixel, CAPI, Server-Side Tracking, and Looker Studio (Data Studio).
What makes it even more impressive is that it doesn’t just focus on Facebook and Google tracking — it also includes LinkedIn, TikTok, Pinterest, and various type of Form Tracking,
Instructor Sumon Mahmud Vai explains every topic in a very clear, structured, and professional way. His use of real-life examples and practical demonstrations makes learning engaging and directly applicable to real projects.
Overall, it’s a complete, hands-on, and practical course , perfect for anyone who wants to build or advance their career as a Web Analytics Expert
What makes it even more impressive is that it doesn’t just focus on Facebook and Google tracking — it also includes LinkedIn, TikTok, Pinterest, and various type of Form Tracking,
Instructor Sumon Mahmud Vai explains every topic in a very clear, structured, and professional way. His use of real-life examples and practical demonstrations makes learning engaging and directly applicable to real projects.
Overall, it’s a complete, hands-on, and practical course , perfect for anyone who wants to build or advance their career as a Web Analytics Expert
Best course on Web Analytics & Reporting
If you’ve ever felt confused by tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), or Looker Studio, this course will completely change your perspective. It builds confidence through hands-on learning and practical insights.
Highly recommended for anyone looking to build or advance a career in web analytics.