Web Analytics & Reporting

Total Module: 47

Module – 01: Introduction to Web Analytics
✔️ What is Web Analytics?
✔️ How Web Analytics Works?
✔️ Importance of Conversion Tracking
✔️ Role of Web Analytics in Online Business
✔️ Popular Web Analytics Tools
✔️ Measuring Business Success with Analytics
Module – 02: Google Tag Manager (GTM) Basics
✔️ What is Google Tag Manager (GTM)?
✔️ Why Use Google Tag Manager?
✔️ Tags, Triggers, and Variables Overview
✔️ Understanding DataLayer & Implementation on Different CMS
✔️ Data Collection from DataLayer
✔️ Explanation of All Trigger and Variable Types
Module – 03: Google Analytics 4 (GA4) Fundamentals
✔️ GA4 Account Structure and Setup
✔️ Properties and Data Stream Overview
✔️ Google Tag Implementation
✔️ Enhanced Measurement Events
✔️ Understanding Recommended & Custom Events
Module – 04: GA4 for E-Commerce
✔️ GA4 Schema Overview
✔️ Page View Tracking (Configuration)
✔️ View Item, Add to Cart, Begin Checkout, and Purchase Tracking
✔️ Dynamic Event Parameter Setup
Module – 05: GA4 for Service-Based Websites
✔️ Lead Form, Sign Up, and Site Search Tracking
✔️ Form Tracking (Contact Form 7, WP Form Tracking, Gravity Forms, HubSpot, Ajax Forms)
✔️ Thank You Page and iFrame Tracking
✔️ Cross-Domain Tracking Setup
Module 06: Advanced User Behavior & Interaction Tracking
✔️ Hotjar Tracking
✔️ Microsoft Clarity Tracking
✔️ Calendly Booking Tracking
Module – 07: Facebook Pixel Web Events Tracking
✔️ What is Facebook Pixel?
✔️ Pixel Implementation via GTM
✔️ Standard Events (PageView, ViewContent, AddToCart, Purchase)
✔️ Custom Events (ScrollDepth, Outbound Clicks, etc.)
✔️ Lead, Schedule, Subscribe, and Search Events
Module – 08: Server-Side Tracking Fundamentals
✔️ Understanding First-Party & Third-Party Cookies
✔️ iOS 14.5 Update & Browser Restrictions
✔️ Client-Side vs. Server-Side Tracking
✔️ Server-Side Tracking Platforms (Stape.io, Taggers.io, Google Cloud)
✔️ Setting Up Server for 1st Party Cookie Tracking
Module – 09: Facebook Conversion API (CAPI) Setup
✔️ PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase Setup
✔️ Event Deduplication Process
✔️ Facebook Event Match Quality & Advanced Matching Parameters
Module – 10: GA4 Server-Side Tracking Setup
✔️ Page View, View Item, Add to Cart, Begin Checkout, and Purchase Events
✔️ Custom Event Configuration
Module – 11: Google Ads Conversion Tracking (Server-Side)
✔️ Google Ads Enhanced Conversion Tracking (Purchase, Add to Cart, Lead)
✔️ Remarketing & Dynamic Remarketing Tag Setup
✔️ Call Conversion & Android App Installation Tracking
✔️ Connecting GA4 with Google Ads & Importing Goals
Module – 12: Facebook CAPI & GA4 Server-Side for Shopify
✔️ Shopify DataLayer Implementation
✔️ Tracking Events (PageView, ViewItem, AddToCart, Purchase)
✔️ Checkout Process User Journey Events
✔️ Optimized Event Setup with Minimal Tags

Module – 13: Google Consent Mode V2
✔️ GDPR & CCPA Compliance
✔️ Cookie Consent Banner Implementation
Module – 14: Offline Conversion Tracking
✔️ Facebook Ads Offline Conversion Tracking
✔️ Google Ads Offline Conversion Tracking
Module – 15: Custom JavaScript for Digital Marketers
✔️ DOM Basics & JavaScript Essentials
✔️ Data Scraping from DOM Using JavaScript
✔️ Dynamic Data Structuring for GA4 & Facebook Pixel
✔️ Storing and Passing Dynamic Values (LocalStorage, URL Parameters)
Module – 16: Custom DataLayer Implementation
✔️ PageView, ViewItem, AddToCart, BeginCheckout, and Purchase Event Setup
✔️ JavaScript-Based DataLayer Push for Custom Websites
Module – 17: TikTok Pixel & Conversion API
✔️ PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase Tracking
✔️ Event Deduplication for Better Accuracy
Module – 18: Pinterest Pixel & Conversion API
✔️ PageView, AddToCart, Checkout, Lead Tracking
✔️ Event Deduplication & Parameter Mapping
Module – 19: SnapChat Pixel & Conversion API
✔️ Standard Event Tracking with Deduplication
✔️ PageView, ViewContent, AddToCart, BeginCheckout, and Purchase Events
Module – 20: Bing Ads Conversion Tracking
✔️ Tracking PageView, AddToCart, BeginCheckout, and Purchase
Module – 21: LinkedIn Ads Conversion Tracking
✔️ LinkedIn Pixel Setup
✔️ Tracking PageView, Lead, Purchase Events
Module – 22: X (Twitter) Ads Conversion Tracking
✔️ PageView, ViewContent, AddToCart, BeginCheckout, and Purchase Events

Total Module: 05
Module-01: Fiverr Marketplace Overview and Gig Creation
Fiverr Dashboard, Gig Research, and Keyword Analysis
Creating a Winning Fiverr Gig
Module-02: Upwork Marketplace and Creating a Professional Profile
Upwork Marketplace Overview and Profile Creation
Winning Job Proposals on Upwork
Module-03: Kwork Marketplace and Creating a Professional Profile
Kwork Marketplace Overview and Profile Creation
Creating a winning GIG
Module-04: Client Generation Outside Marketplaces
Techniques to Generate Clients from Outside Fiverr and Upwork
Module-05: Buyer Communication and Cross-selling
Conducting Buyer Interviews and Winning Job Proposals
Cross-selling Additional Services to Scale Up Earnings

Total Module – 21
1. Google Ads Performance Report with Google Ads
Key Metrics:
Impressions
Clicks
CTR (Click-Through Rate)
CPC (Cost per Click)
Conversions
ROAS (Return on Ad Spend)
Cost per Conversion
Top Performing Campaigns
Data Sources: Google Ads, GA4
2. Google Ads eCommerce Report with Google Ads
Key Metrics:
Total Revenue
Conversion Rate
ROAS
Add-to-Cart Rate
Purchase Count
Top Performing Products
Data Sources: Google Ads, GA4, Google Merchant Center
3. Google Ads Lead Generation Report with Google Ads
Key Metrics:
Leads Generated
Cost per Lead
Conversion Rate
Ad Engagement
Top Performing Keywords
Data Sources: Google Ads, GA4, CRM (HubSpot, Salesforce)

📈 Facebook Ads Reporting Modules
4. Facebook Ads Performance Report with Facebook Ads
Key Metrics:
Impressions
Clicks
CTR
CPC
Conversions
ROAS
Audience Breakdown
Data Sources: Facebook Ads, GA4
5. Facebook Ads eCommerce Report with Facebook Ads
Key Metrics:
Purchase Revenue
Cost per Purchase
ROAS
Add-to-Cart Rate
Top Performing Products
Data Sources: Facebook Ads, GA4, Shopify/WooCommerce
6. Facebook Ads Lead Generation Report with Facebook Ads
Key Metrics:
Leads Generated
Cost per Lead
Conversion Rate
Ad Engagement
Custom Audience Performance
Data Sources: Facebook Ads, GA4, CRM
📈 Google Analytics 4 Reporting Modules
7. GA4 Traffic Report with GA4
Key Metrics:
Sessions
Users
Bounce Rate
Average Session Duration
Traffic Sources (Organic, Paid, Direct, Social)
Data Sources: GA4
8. GA4 eCommerce Tracking Report with GA4
Key Metrics:
Total Revenue
Transactions
Checkout Abandonment Rate
Average Order Value
Top Selling Products
Data Sources: GA4, Google Ads, Facebook Ads
9. GA4 User Behavior Report with GA4
Key Metrics:
Page Views
Scroll Depth
Events (Button Clicks, Video Views)
Top Landing Pages
Exit Rate
Data Sources: GA4
📈 Looker Studio Reporting Modules
Google Ads Reporting
10. Google Ads Performance Report
Key Metrics:
Impressions
Clicks
CTR (Click-Through Rate)
CPC (Cost per Click)
Conversions
ROAS (Return on Ad Spend)
Cost per Conversion
Top Performing Campaigns
🔗 Data Sources: Google Ads, GA4
11. Google Ads eCommerce Report
Key Metrics:
Total Revenue
Conversion Rate
ROAS
Add-to-Cart Rate
Purchase Count
Top Performing Products
🔗 Data Sources: Google Ads, GA4, Google Merchant Center
12. Google Ads Lead Generation Report
Key Metrics:
Leads Generated
Cost per Lead
Conversion Rate
Ad Engagement
Top Performing Keywords
🔗 Data Sources: Google Ads, GA4, CRM (HubSpot, Salesforce)
Facebook Ads Reporting
13. Facebook Ads Performance Report
Key Metrics:
Impressions
Clicks
CTR
CPC
Conversions
ROAS
Audience Breakdown
🔗 Data Sources: Facebook Ads, GA4
14. Facebook Ads eCommerce Report
Key Metrics:
Purchase Revenue
Cost per Purchase
ROAS
Add-to-Cart Rate
Top Performing Products
🔗 Data Sources: Facebook Ads, GA4, Shopify/WooCommerce
15. Facebook Ads Lead Generation Report
Key Metrics:
Leads Generated
Cost per Lead
Conversion Rate
Ad Engagement
Custom Audience Performance
🔗 Data Sources: Facebook Ads, GA4, CRM

Google Analytics 4 Reporting
16. GA4 Traffic Report
Key Metrics:
Sessions
Users
Bounce Rate
Average Session Duration
Traffic Sources (Organic, Paid, Direct, Social)
🔗 Data Sources: GA4
17. GA4 eCommerce Tracking Report
Key Metrics:
Total Revenue
Transactions
Checkout Abandonment Rate
Average Order Value
Top Selling Products
🔗 Data Sources: GA4, Google Ads, Facebook Ads
18. GA4 User Behavior Report
Key Metrics:
Page Views
Scroll Depth
Events (Button Clicks, Video Views)
Top Landing Pages
Exit Rate
🔗 Data Sources: GA4
Google Search Console Reporting
19. Google Search Console Performance Report
Key Metrics:
Total Clicks
Impressions
CTR (Click-Through Rate)
Average Position
Search Queries
Landing Pages
Device & Country Breakdown
🔗 Data Sources: Google Search Console, GA4

Looker Studio Advanced Reports
20. Looker Studio Social Media Report
Key Metrics:
Engagement Rate
Follower Growth
Click-Through Rate
Best Performing Posts
🔗 Data Sources: Facebook
21. Looker Studio YouTube Analytics Report
Key Metrics:
Watch Time
Views
Subscriber Growth
Top Performing Videos
🔗 Data Sources: YouTube Analytics